Still Works is the Antidote to Consensus-Driven Sludge
There’s a quiet killer lurking in your content strategy.
It’s not lack of ideas. Or bad writing.
It’s agreement.
Too many companies smother their most interesting insights with layers of consensus. What starts as a sharp internal take—challenging, specific, maybe even divisive—gets watered down by sign-off cycles, brand policing, or “What if this upsets someone?” syndrome.
The result?
Well-crafted sludge.
It sounds safe. Professional. Balanced.
It also sounds like everyone else.
“One of the first warning signs for me is when content feels super balanced.
Like a GCSE essay—listing every possible view but standing for nothing.”
Strong Content Starts With Tension
Disagreement is where the gold is.
- Sales hears things product doesn’t.
- Marketing sees patterns leadership ignores.
- Founders have opinions no one else dares publish.
That tension isn’t a problem to fix.
It’s the raw material of powerful content.
The job of marketing isn’t to smooth it over.
It’s to surface, sharpen, and scale it.
Insight Without Friction Is Just Fluff
At Still Works, we don’t chase “alignment” at the cost of insight.
We build systems that turn healthy disagreement into standout content.
Here’s what that looks like:
- Start with real internal friction.
What’s a heated Slack thread or a post-meeting debate that stuck with someone? - Capture the opposing views.
One founder thinks X. Sales says Y. Marketing turns it into a post that invites others to weigh in. - Let the audience choose a side.
That’s engagement worth tracking—not just likes, but replies, DMs, and deals.
Still Works doesn’t just extract quotes.
It extracts perspectives—and helps you share them without diluting them.
The Opposite of “Safe” is Not “Reckless”
It’s not about stirring the pot for the sake of it.
“If there’s one thing worse than content that says nothing,
it’s content that says something it doesn’t even believe—just to be edgy.”
There’s a big difference between taking a position and picking a fight.
You don’t need to manufacture controversy.
Great companies already have strong beliefs—they just need a system to express them.
“Stand next to what you actually believe.
You won’t just get clicks—you’ll earn trust, advocacy, and long-term attention.”
How Strong Content Gets Silenced
You know what else kills great content?
“Death by a thousand political edits.”
It starts bold. But then one person says:
- “That bit feels a little risky.”
- Another tweaks the tone “just in case.”
- One more softens the headline.
No one means to water it down.
But by the time it’s cleared six layers of review, it’s flat. Polite. Forgettable.
If your strongest insight disappears in the name of alignment, what’s left?
How Still Works Helps You Publish the Unpolished
Most AI tools are built to summarise the internet.
We built ours to summarise you—and your team’s internal arguments.
- We don’t flatten disagreement—we use it to spark content.
- We don’t chase perfect alignment—we build alignment through shared insight.
- We don’t post on behalf of sales—we give them content that reflects what they actually think.
Because the point isn’t to avoid debate.
It’s to scale it, smartly.
TL;DR: Want Better Content? Start with Disagreement
Here’s the principle:
The more interesting the internal conversation, the more likely the content will resonate externally.
Still Works captures those conversations—and helps you turn them into thought leadership, outreach hooks, and sales ammunition.Not by consensus.
Not by committee.
By capturing what your smartest people are already saying—and letting it breathe.
