What You’re Getting Into (In the Best Way Possible)

  • Published
  • Posted in Still Works
  • 6 mins read

Let’s be clear from the start: Yes, this is a tool. But you’re not just buying software—you’re building a system. One that helps you finally get content working inside your business.

And right now, you can try it—fully supported, completely free—for 8 weeks.

We’re opening up 20 spots for a beta program. You’ll get a tool trained on your voice, help turning internal knowledge into usable content, and weekly guidance from our team. More on that below—but first, here’s what it actually means to work with us.


You’re Not Just “Using AI.” You’re Building Something Smarter.

We’re not dropping a platform in your lap and leaving you to it. We work with you to train the system on your company’s voice, tone, and expertise—so what it produces actually feels like you, not a chatbot.

The tool becomes more useful the more you use it. But it’s not just about usage—it’s about building a habit, a rhythm, a way of working that turns internal knowledge into consistent, on-brand content.

You’re not writing prompts. You’re not babysitting drafts. You’re helping shape a machine that learns from you, improves with you, and makes the entire content process less painful, less lonely, and way more effective.


Not Replacing You. Raising You.

If you spend most of your day writing, you’ve probably got good reason to side-eye AI. Tools that flatten your voice or spit out filler? Not helpful.

But here’s the thing: We don’t believe in replacing smart marketers. We believe in giving them leverage.

The marketers we built this for want to:

  • Write less from scratch, and more from strength
  • Be seen as strategic operators, not just content producers
  • Make their best thinking travel across the org—and the market

And yeah, they’re a little skeptical at first. That’s healthy. But give us 8 weeks, and we’ll show you why the best marketers aren’t being replaced by AI. They’re using it to become unignorable.


What This Means Day to Day

You’ll still be the one making the call on what gets published. You’ll still be applying your judgment, editing, and refining.

But instead of starting from scratch each time, you’ll have:

  • Smart, structured drafts tailored to your voice and audience
  • Access to insight from across the company—without needing to interview everyone
  • A system that repurposes content without making it sound repetitive
  • Support from our team whenever something gets messy, stuck, or needs sharpening

It’s not “set and forget.” It’s collaborative, evolving, and designed to give you leverage, not just output.


Your Role in All This

You’re not handing over control—you’re levelling up.

This system works best when you:

  • Bring your knowledge of the audience and brand
  • Work with us to shape what “great” looks like
  • Stay involved in reviewing, refining, and improving the output

We’ll help guide strategy, train the model, and keep the wheels turning. But your perspective—your judgment—is essential. You’re not just “using a tool.” You’re leading the system.


What Our Team Actually Does (And Why It Matters)

We mentioned support—but here’s what that actually looks like in practice. You’re not just getting a tool or a setup process. You’re getting an embedded team who works with you—month after month—to make sure your content system isn’t just running, but improving.

Here’s how we do that:

1. We Build the Foundation Together We start by learning your business inside out:

  • Your audience, goals, and content gaps
  • Your tone, voice, and strategic positioning
  • Where the real knowledge lives inside your org (and how to unlock it)

Then we set up:

  • A content engine trained on your thinking
  • AI that drafts in your voice
  • Systems for repurposing, reviewing, and improving content over time

2. We Train the AI—and Your Team We guide the first rounds of training and usage, so you:

  • Understand how the system works
  • Know what inputs lead to great outputs
  • Feel confident shaping content from the inside—not just reacting to it

Every edit, every post, every approval makes the system sharper. We’re there to help refine the model and support your team as they grow into new ways of working.

3. We Lead Strategic Reviews—Monthly Once things are up and running, our role shifts from building to optimising. Every month, we sit down with you to:

  • Review what’s working (and what’s not)
  • Spot gaps and opportunities
  • Refine strategy, improve processes, and set priorities for the next sprint

4. We Keep the System Getting Smarter We maintain and evolve the system as it learns:

  • Voice updates as tone shifts
  • New use cases and workflows as teams change
  • Content ops improvements based on real usage and feedback

5. We’re a Retained Partner—For as Long as It’s Valuable We’re most hands-on at the start. But our ongoing involvement is where a lot of the value lives: in the strategy, in the feedback loops, and in the clarity we help you build.


The 8-Week Beta (Free, Fully Supported)

We’re quietly opening up 20 spots for a fully-supported pilot of Still Works.

What you’ll get:

  • A tool trained on your company’s voice
  • Turn one strong post into LinkedIn drafts, rep messages, follow-ups, and more
  • Simple reports that show reach, engagement, and rep usage
  • Weekly support from our team

What’s the catch? There isn’t one. You get full access and support for 8 weeks, completely free. At the end, if it’s helped you hit your goals and made you look good? You tell us what you think it’s worth.

That’s it.


Who This Is For

  • You’re an in-house marketer at a B2B company
  • You’re the only one (or one of few) handling content
  • You’re close to sales, but not always sure how to activate what they know
  • You’re juggling repurposing, publishing, and proving ROI—without a real system

If that’s you, you’re going to feel very seen inside this tool.


Final Thought

This isn’t about replacing writers. Or outsourcing thinking. It’s about giving you a smarter system—and real support—to do your best work at scale.

You bring the insight. We bring the engine. Together, you build a content machine your whole business can use, trust, and grow with.


Ready to try it? [📝 Apply for the 8-Week Trial]

No pressure. No credit card. No weird catch. Just 8 weeks of support, for people who deserve better tools.